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It is not considered a specific discipline with a defined body of knowledge, such as brokerage, management, or appraisal.
Rather, real estate counseling is a process—one that requires technical competency, thoughtful analysis, and critical inquiry, all of which are directed toward achieving the best results for a client or employer. A Counselor of Real Estate serves as the link between defining the problem and devising a solution of measurable economic value.
Essential to the counseling process is the trust and confidence that prevails in the CRE-client or CRE-employer relationship.
No matter the property type, real estate decision makers call upon the Counselor's in-depth knowledge for a breadth of services:
The Counselors of Real Estate is the membership organization established exclusively for real estate advisors who provide intelligent, unbiased, and trusted advice for a client or employer.
Founded in 1953, the organization serves 1,100 members worldwide, all who hold the "CRE" designation. CREs are linked to one another by their commitment to integrity, competence, community, trust, and service; and they adhere to a strict Code of Ethics and Standards of Professional Practice.
The purpose of the organization is to serve as an information resource and to provide its members with opportunities for professional development, knowledge sharing, and networking, all grounded in a culture of camaraderie.
Membership in the organization is awarded by invitation only through peer, employer and client review. To be considered for membership, applicants demonstrate that: